Future of Asian cyberspace: Mobile, social, young

By Ayee Macaraig “Asia will become the largest market for some of the biggest social media campaigns in the world.” Business and technology industry leaders hailed the potential of Internet use in Asia, citing the uptake of social media in the continent. The recently concluded United Nations’ 8th Internet Governance Forum (IGF) held here drew global focus…

Word of mouth and advertising in Southeast Asia

In Southeast Asia, word-of-mouth recommendations from family and friends continues to be the most influential source of advertising among consumers, according to research released by Nielsen. The study also revealed that consumers’ trust in traditional advertising remains strong, while the credibility of online advertising improved in recent years. Nielsen’s Global Survey of Trust in Advertising…